Thanks for the thoughts but I don't think it's NAAFI.
Male NAAFI staff were uniformed members of the RASC, the female staff who joined them later members of the ATS.
The only recorded badges for these people were EFI (Expeditionary Force Institutes) arm titles and slip-ons.
The tri-coloured shield was worn by certain NAAFI staff at home who adopted a unique NAAFI uniform in 1940.
Jon
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