I have just received my copy of Ask Nath's "Sowars and Sepoys in the Great War, 1914-1918" and in it he identifies this badeg as being an "officer's shoulder title" from the Great War period. So, although the heraldry is not correct for the post 1901 title "King Edward's Own", presumably the regiment kept the POW feathers as a reminder of their previous affiliation.
Peter
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