DJ, the seller comes up fairly regularly...no secret code or etc. his stuff are just a lot of duff badges.
Try forum searches (or Google for the 3 letter terms) on Lovely, Ron Collection, Old School. No worries mate, ya ain’t missing anything with this guy!
Jay
See post #4:
https://www.britishbadgeforum.com/fo...ad.php?t=79956
See post #7:
https://www.britishbadgeforum.com/fo...d.php?p=540977