One of the big reasons was to reduce tailoring costs. Previously there was payment required by ‘contractors’ (unit tailors long gone apart from the Guards) for the piercing of holes and then whip stitching for collar badges. Also some collar badges required two holes rather than one, and orientation was sometimes different too. Consideration was even given to transferees having to change jackets because of holes. By changing the collar badge fixture to a pin that could pierce the cloth it removed all these pitfalls and left tailors contractors largely required to just fitting badges of rank and for the most part just one qualification badge where appropriate, albeit with a few exceptions. As always, it was essentially a cost savings measure.
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