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Old 02-11-16, 01:09 PM
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Cribyn Cribyn is offline
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Default 1917 Advert for Sweetheart Brooches

Hello

I purchased a book the other day entitled "Canada in Khaki: A Tribute to the Officers and Men now serving in the Canadian Expeditionary Force". Published in 1917, all profits went to the Canadian War Memorials Fund.

The book is a collection of articles, short stories, cartoons and other illustrations with a few advertisements. I thought the attached advert for "Military Badge Jewellery" might be of interest to some members.

The badges illustrated were by no means cheap. Using an online 'inflation calculator', the cost of a £3.00 badge in 1917 would equate to about £150 -£180 today!

Roger
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Last edited by Cribyn; 02-11-16 at 03:14 PM. Reason: Grammar!
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Old 03-11-16, 03:57 PM
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I may be wrong but I think I read somewhere the Goldsmiths and Silversmiths Company became Garrards which perhaps explains the high prices.

P.B.
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  #3  
Old 03-11-16, 04:15 PM
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I thought it was still going, we had one in our town untill it closed about 18 months ago.

Perhaps not http://www.silvercollection.it/ENGLA...VERSMITHS.html

Last edited by magpie; 03-11-16 at 04:48 PM.
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  #4  
Old 03-11-16, 05:46 PM
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According to one internet source "In 1952 Goldsmiths & Silversmiths Co Ltd was amalgamated with Garrard & Co Ltd".

According to another source "In 1889 they acquired Mappin Brothers, followed by the acquisition in 1893 with the Goldsmiths Alliance (A B Savory & Sons), further acquiring Garrard & Co in 1952".

Whether they amalgamated with or acquired Garrard & Co, both companies may have carried on trading under their separate names for a number of years.

Roger.
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  #5  
Old 03-11-16, 10:32 PM
redman redman is offline
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Hi
Has anyone actually got one of these gold G&S Co brooches they might like to share.
I think I might have a silver one with the maker Mark I'll look it out.
Here's hoping
Dan
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  #6  
Old 14-11-16, 01:54 PM
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GS&Co stamp on rear of silver 5th cavalry sweetheRt brooch.
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  #7  
Old 14-11-16, 02:14 PM
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And the rear
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Old 22-11-16, 09:18 AM
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atillathenunns atillathenunns is offline
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The following page is taken from a New Zealand WW1 military magazine.

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