Quote:
Originally Posted by Phillip Herring
This has to be the quote of the year:
“The distinct uniform serves to identity Canadian Special Operations Forces Command as the fourth Canadian Armed Forces environment and strengthen organizational morale and cohesion across CANSOFCOM,” Cadieux said.
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Those very words scream good comradeship, esprit de corps, tradition, military professionalism, remind one of the golden thread of tradition and of bravery & sacrifice.
Well, they would've if they didn't sound so impersonal & formulaic, rattled off by a civilian PR just a job give me the money spokesperson who's contracted to sell this today, some snake oil tomorrow in a modern speak sound bite.
Maybe it would've been better with emojis?